VP, Member Marketing

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

Responsible for developing and supporting the execution and innovative strategies for member deepening/product growth, engagement, and retention based on data driven insights. Responsible for the development of leading-edge research/insights capabilities that create marketing plans to deepen member relationships with USAA.

This executive will influence digital product management (in tandem with LOB digital leads) which includes all experience and interaction platforms (mobile, .com, enterprise workflow, enterprise knowledge management) and conversational and personalization platforms (IVR, chat, messaging, virtual assistants, MarTech, etc.) with the goal of enabling agile expansion/integration into external ecosystems.

Accountable for managing high-performing teams, utilizing data-driven insights, collaborating cross-functionally, overseeing and optimizing marketing budget allocations, and driving initiatives for enhanced member engagement.

What you’ll do:

• Drive the development and delivery of a comprehensive member marketing strategy and marketing plan to deepen relationships with Members in partnership with key stakeholders e.g., LOB marketing, Brand Marketing, Member Initiatives team.
• Responsible for being the voice of USAA Members from day one to prospects, advocating for their experience focused on Sales and Marketing engagements to include development and governance of contact strategy
• Deliver best-in-class personalization capabilities (e.g., next best offer) to drive deepening within and across CoSAs.
• Provide thought leadership on the sales, services, and experiences to include onboarding, landing pages overall LOB acquisition strategy. 
• Utilize data-driven insights to identify opportunities, optimize campaigns, and measure the effectiveness of member marketing initiatives.
• Collaborate cross-functionally with product, acquisition, brand and member experience teams (LOBs) to ensure a cohesive and integrated approach to member engagement, support marketing objectives, and drive business growth.
• Accountable for streamlining marketing processes, improving the utilization of MarTech, and driving the adaption of new technology.
• Oversee the creation of compelling and targeted marketing collateral, ensuring consistent brand and member messaging across all channels to include the development and enforcement of Member audience and contact strategy to increase the member value proposition.
• Stay abreast of industry trends, competitor activities, and emerging technologies to maintain a competitive edge in the market.
• Drive initiatives to enhance member loyalty, satisfaction, and lifetime value through effective communication, personalized experiences, and innovation.
• Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
• Lead high-performing marketing teams to build and accelerate critical Member functions (e.g., analytics and creative) by providing direction, mentorship, and fostering a collaborative and innovative environment.

What you have:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 10 years of progressive related experience developing financial services marketing strategies, managing major initiatives, and delivering results within a large, complex organization.
• 8 years of people leadership experience in building, managing and/or developing high-performing teams required.
• Proven track record creating marketing and sales strategies and programs across the entire customer lifecycle, including acquiring new customers and deepening customer relationships to drive the performance of the business.
• Demonstrated experience in working in a multi-product environment and marketing a broad range of financial products.
• Experience collaborating with key resources and stakeholders, influencing decisions, and managing work to achieve strategic goals required.

What sets you apart:

• Executive-level business acumen in the areas of business operations, marketing industry practices, and emerging trends required.
• Extensive experience building data and analytic teams and capabilities to support business decision making.
• Expert ability to translate qualitative/quantitative data into actionable insights that tell a story.
• Expert ability to consult and advise senior leaders on analytic needs to achieve business objectives.

What we offer:

Compensation:

The salary range for this position is: $224,250.00 - $403,650.00

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.