Principal Strategist - Bank Marketing
- Job ID
- R0115602
- Date posted
- 03/09/2026
Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.
The Opportunity
As a dedicated Principal Strategist for Bank Marketing, you will utilize expertise, industry experience, analysis and innovation to design and deliver strategic engagement plans to internal clients. Leverages analytics, executes work plans, delivers final outcomes, recommendations, and action plans for the client. Effectively collaborates with key stakeholders, to include senior level executives, to maximize strategic engagement.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX or Plano, TX
Relocation assistance is not available for this position.
What you'll do:
- Works directly with senior level executives to define the business problem and structure the strategic engagement plan.
- Leads cross-functional, matrixed teams to solve highly complex and high value business problems.
- Provides thought leadership that directly shapes the analysis, design and implementation of business performance approaches, developing tailor-made solutions, while working closely with clients to ensure positive impact and sustainable results.
- Responsible for the day-to-day execution of one or more strategy engagements and the quality of all end products.
- Responsible for developing more junior team members assigned to support strategy engagements.
- Proactively communicates high quality updates to executives and other key stakeholders.
- Collaborate with key stakeholders and LOB leaders to create written and verbal communications to executives that provide clear guidance on strategy timeline, owners required investments and expected results.
- Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
- Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
10 years of strategy consulting experience to include 6 years of experience leading strategy engagements. - Deep expertise in industries such as financial services and high-technology.
- Ability to identify strategic needs and lead all aspects of projects with sound business recommendations and alignment with key business partners.
- Demonstrated experience influencing business decisions.
- Mastery of Technical Consulting Skills: Hypothesis-driven problem solving; Primary Market research (e.g. interviews); Secondary Market research (e.g. desk research); Data analysis (e.g. what-if, sensitivity, etc.); Synthesis (e.g. so what?); Pyramid Principle / Story Telling; Written Communications; Visual display of quantitative information; PowerPoint / Excel; Presentation skills; Meeting Leadership; Verbal Communications; Teaming; Project Planning.
What sets you apart:
- Work in leadership role reporting to a C-suit leader in a strategic advisor capacity
- Highly analytical skill set that can help us decipher through a problem analytically and help propose and implement solutions
- Digital and technology skills to understand the usage of AI in main financial services products and functions
- A 360-degree skill set that shows prowess across technology, analytics, credit, strategy, prioritization framework, risk and controls, and organization management
- US military experience through military service or a military spouse/domestic partner
Compensation range: The salary range for this position is: $189,370 - $351,410.
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
