Media and Social Marketing Manager Senior

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

Seeking a highly organized and detail-oriented Media and Social Marketing Manager Senior for our Marketing Operations team.  This role sits at the intersection of marketing campaign execution and risk management and plays a critical part in ensuring that marketing campaigns meet internal standards, risk and compliance requirements and customer expectations. You will serve as a bridge between cross functional marketing and technology enablement teams to drive process improvements, risk mitigation strategies and RCSA readiness. 

Key responsibilities include:

• Develop, implement and maintain control processes for marketing activities for media channels.
• Ensure marketing campaigns are compliant with applicable compliance regulations and internal policies.
• Conduct risk assessments and deep dive on campaign execution processes for all media channels (e.g. programmatic, social, search)
• Provide advisory support to marketers during campaign strategy planning and execution
• Identify and document control gaps and work with stakeholders to implement remediation strategies.
• Drive standardization and documentation of marketing processes, controls and workflows.
• Support development and implementation of automated controls and governance tools.
• Partner with marketing campaign managers to embed controls into campaign planning and execution.
• Lead training sessions and create materials to promote a culture of risk awareness and compliance within the marketing organization.
• Prepare documentation and evidence to support control testing and audit reviews

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

What you'll do:

• Develops and optimizes complex, multi-channel strategies; and develops moderately complex multichannel media strategies.
• Collaborates with Media Team to translate and interpret business intelligence and internal client objectives prior to guiding media agencies.
• Collaborates with internal stakeholders and management to understand the parameters for developing media strategies.
• Socializes media recommendations to partners and/or management (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
• Ensures all necessary client media plans are implemented correctly and in a timely manner.
• Manages moderately complex budget plans.
• Communicates status with management and internal/external partners as needed.
• Serves as a primary resource to team members on escalated matters of an unusual nature.
• Applies advanced knowledge of social and digital marketing principles. Subject matter expert in primary channel.
• Effectively directs agencies to ensure alignment with goals and prioritization.
• Applies an advanced understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 6 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 3 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Advanced knowledge of digital or social marketing industry and practices.
• Experience influencing business decisions.
• Experience facilitating and/or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Advanced knowledge of Microsoft Office, Word, Excel and PowerPoint.
• Advanced knowledge on impact of social marketing to an omni-channel experience.

What sets you apart:

• Strong understanding of media channels campaign execution within a highly regulated environment.
• Experience with media channel process improvements and automation.
• Knowledge and experience partnering with media vendors, platforms and systems.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder engagement skills.
• Detail oriented with a structured approach to process design and documentation.
• Working knowledge of data governance or data privacy practices.

Compensation range: The salary range for this position is: $93,770 - $179,240.

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.