Our Mission and Values

We are many people with one powerful purpose.

USAA’s mission is to facilitate the financial security of its members, associates and their families by providing a full range of highly competitive financial products and services. In so doing, we seek to be the provider of choice for the military community.

We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of Service, Loyalty, Honesty and Integrity. Our values mirror those of the military community and our membership, and form the foundation on which we perform our work and conduct ourselves. You can learn more about USAA's core values by reading our Code of Business Ethics and Conduct.

  • We serve those who protect our freedoms every day, in everything we do.

    We are responsive to our members’ needs.

    We listen closely, show empathy and act swiftly.

    We consistently ask more of ourselves and do more than is required.

    We exhibit an entrepreneurial spirit – improving, adapting and innovating – to make our members’ lives easier.

  • We are a community that respects and supports one another in the belief that more is possible when we work together.

    We have an undivided commitment to members because, as an association, our first responsibility is answering to them.

    We support our members no matter what their stage of life.

    We wholeheartedly contribute to the communities in which we live and work.

  • We are truthful and candid in everything we do.

    We are clear in our communications and transparent about our intentions.

    We have a workplace that is open and respectful.

    We believe that individuals must have the courage to express their point of view, even in the face of opposition.

  • We hold ourselves to the highest standards and do the right thing.

    We stand by our word, deliver on our promises and honor our commitments.

    We put members’ interests first and make decisions that serve them well.


Every day, we give back to military families who selflessly protect our freedoms by helping them solve their unique challenges and secure their financial futures. Together, our members and employees create a special community united by common beliefs. We share the same values, the same goals and a strong affinity for what’s important.